The Chicago Red Stars have entered into a new partnership with Waterloo Sparkling Water, one of the fastest-growing independent sparkling water brands in the United States.
The partnership establishes Waterloo Sparkling Water as the Official Sparkling Water of the Chicago Red Stars for the 2023 season. The Red Stars’ partnership with Waterloo Sparkling Water marks the first time the club has partnered with a sparkling water brand.
“As we prepare for another exciting season of Red Stars soccer, we are very excited to welcome Waterloo Sparkling Water as a partner this season,” said Red Stars Interim Chief Business Officer, Mike Ernst. “Waterloo’s commitment to supporting healthy and active lifestyles with their products makes them a great addition to our team as we work to support active lifestyles through soccer.”
“Waterloo is thrilled to support the growth of women’s professional soccer as the Official Sparkling Water of the Chicago Red Stars,” said Waterloo CMO Kathy Maurella. “In our first women’s professional sports partnership, we are excited to cheer on the team and bring the winning, full-out flavor of Waterloo Sparkling Water to Red Stars players and soccer fans throughout the Chicago area!”
With this partnership, Waterloo Sparkling Water products will be made available for fans, front office staff, players and at Red Stars camps and clinics. Waterloo will also be presenting partner for the Red Stars’ Quote of the Match, which will be shared across the club’s social channels following Red Stars’ matches.
About Chicago Red Stars
Established in 2007, the Red Stars were a founding member of the former Women’s Professional Soccer and would later become one of the original eight teams to form the National Women’s Soccer League in 2013. The Red Stars have made the playoffs in seven consecutive years from 2015-2021, appearing in the NWSL Championship in 2019 and 2021 as well as appearing in the NWSL’s Challenge Cup Final in 2020.
About Waterloo Sparkling Water
Founded in 2017 and independently owned, Waterloo Sparkling Water offers fruit-inspired flavors and aromas with a lively amount of carbonation for a uniquely authentic and refreshing anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for. We at Waterloo go all in on full flavor every day – with sparkling waters that are a refreshing change from the usual. Made with Non-GMO Project Verified flavors and Whole30 Approved, Waterloo is free of calories, sugar, artificial sweeteners, and sodium. For the benefit of fans and the environment, Waterloo has only ever been produced in aluminum cans made with BPA-free liners. Waterloo Sparkling Water is sold at retailers nationwide. For the latest news, join the ‘Loo community at drinkwaterloo.com or follow @waterloosparkling on Instagram and Facebook.
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