CHICAGO (June 25, 2020) – Meijer, a family-owned retailer that operates more than 248 supercenters and grocery stores throughout the Midwest, has entered into a sponsorship agreement with the Chicago Red Stars. As a presenting partner for the team during the 2020 NWSL Challenge Cup presented by P&G and Secret, Meijer’s logo will be showcased on the front of all players’ jerseys as well as other activations.
“The Meijer family and organization has always been committed to enriching the communities in which they live. It’s evident in their ongoing community programming, their support of a wide range of caused-based organizations, and their partnerships with local sports teams – from youth to professional,” said Red Stars owner Arnim Whisler. “Meijer has been working tirelessly serving the community as an essential business, and now they are taking a stand in supporting the future of women’s professional sports. We thank them and are proud to wear their brand.”
As part of this partnership, the Meijer brand will also be displayed on signage during the 2020 NWSL Challenge Cup and throughout Chicago Red Stars owned channels.
“At Meijer, we know the important role local sports teams play in a community,” said Cathy Cooper, Senior Director of Community Partnerships and Giving for Meijer. “We are pleased to support the Chicago Red Stars as they bring their community together in support of a common team and serve as role models for young women and men across the state.”
A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years. As they’ve grown, Meijer has continued to follow the simple philosophy established by founder Fred Meijer, “Take care of your customers, team members and community…and all of them will take care of you, just like a family.” This partnership is one of many ways Meijer is taking care of Chicago, the state of Illinois, and the broader Midwest.
Catch the Red Stars in action when they kick off their tournament with a matchup against the Washington Spirit at 9pm CT on June 27th. The game will be available to stream on CBS All Access.
W Partners negotiated the sponsorship deal on behalf of the Chicago Red Stars.
Meijer is a Grand Rapids, Mich.-based retailer that operates more than 248 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fain at www.facebook.com/meijer.